ZMET

ZMET

(Zaltman Metaphor Elicitation Technique)

 I learned a lot from the ZMET. I enjoyed working with my  partner Shelby to explore the many differences that we do have. I mostly enjoyed learning about someone that was the complete opposite of me in almost evert way. I never knew you could learn so much about someone with only a few pictures from a magazine. The constant question asking and digging of the project was the most fun part and I also learned a lot from this part. I interviewed first and the first topic we both noticed was that we took the prompts in different ways as well as the project of picking out images. I actually chose more images that I thought of as all 22 year olds might be thinking of instead might be thinking of instead of just personal pictures. I picked a few wedding magazine photos and a few family magazines to describe life after college. I am not planning on getting married anytime soon and I am not planning on having children anytime soon either, but some of my friends and people who are graduating are getting engaged and so I included those images in my collage. I also picked images that suited me for example several stylish suites and mostly images showing the working women after school.
       Qualitative data is very important because we understand what each customer internally wants and why what how instead of just the what. It is extremely important to understand why people are doing and buying what they are. I was surprised mostly through the entire experience, especially with how much information I found out about Shelby and the other group members just from magazines.
      The most meaningful part of this assignment was grasping what everyone's goals and dreams were after school. We also basically created a huge marketing advantage for many companies. If a company was interested in what college kids will be buying and wanting after school and they were in our class period I feel they would know relatively where to go with their marketing and would be vastly ahead of the game. Most marketing companies probably do exercises just like this so that they can acquire this amount of information on adults our age. 

Nudges

How to make students study with helpful Nudges!

Students all over the world need help to study! We as a group have tried to help them study and nudge students to make the right decisions.

Our ideas had to do with nudging students to say B's get degrees which promotes higher grades and helps students to understand that putting their full foot forward is better than just passing by.

We also came up with the idea to put the gpa on our diplomas for future careers.

Nudges are hints towards a certain choice. A nudge allows for a person to see a certain choice more clearly, but still allows for a decision and choice by that person.

Simple Definition of Nudge

• : to touch or push (someone or something) gently
• : to push (someone) gently with your elbow in order to get that person's attention
• : to encourage (someone) to do something

http://www.merriam-webster.com/dictionary/nudge

Heuristics

One of the most disturbing heuristics in my opinion is the color heuristic that has to compare with the different colors used to market towards boys or girls. From a young age we are taught that girls like pink and boys like blue. It is intelligent obviously to use this as a marketing tool because it works with our society. However, it is unfortunate that a boy that likes pink is teased because that is too girly.

This is often how restaurants and bar market to women. Men that order this drink are ridiculed for drink "bitch beer" or a fluffy drink.

This is how society most often market to men, even when it is often that especially younger women choose this as their choice.

Montana State University

This week we were asked to create a link that we think multiple people would click on. We used a caption that had nothing to do with what the article was actually about, however, it will make our  demographic of 17-18 year olds that are looking for a university click on our link. Our headline was "The Best College with Weed, Sports, and Outdoors". We knew that no matter how good our articles were to sell MSU it did not  matter if no one clickedon our website. 

These are the more important factors that grab teenagers of our time. When trying to market a university you need to be completely aware of your target market and we found that this headline would be the most successful and clickable headline. 

"The rationale behind our strategy is being straight forward and peaking a 17-18 year old interest with familiar buzz words. By being straight forward and displaying Weed, Sports, and Outdoors we are reaching to our target market more effectively than displaying how many degrees MSU offers, how MSU is regarded as a great institution for research,  or graduation rates"(Wes Taylor, Group member)

Predictably Irrational

This book really opened my eyes to the reasons that consumers buy what they buy. It blew my mind when I actually realized my own decisions that I make. I was especially interested in the vacation example that Ariely talked about. The fact that choices of Paris with free breakfast Rome with free breakfast and Rome without free breakfast, most people would chose Rome with free breakfast instead of Paris because it is easier to decided between to Rome choices even though Paris might be the better option. People constantly are upset about the choices that they make. People are constantly having buyer's remorse over what they have chosen which leads to jealousy between humans. There are several ways to combat this. My favorite way of doing this is to just relax and be happy with the decision. Predictably Irrational really made me think about not only the way consumers purchase, but also the decisions that I make.

I enjoyed the wine psychology video on youtube. I completely agree that people think that foods and wine served in a more proper way taste better or are more expensive and dignified. I love that they experimented with cheap two dollar wine and then and expensive wine and gave people the cheap two dollar wine in a nicer glass than the better quality wine and they said that the two dollar wine tasted better. Our perceptions of foods and drinks are highly influenced by what they are presented with. Predictable irrational and Wansink both talked about how even one word on a label or of a product can totally change our perception of the product. This is why companies need to know which words and pictures are a delight to their base customers or words and pictures that turn their customers off. For example, when Coca Cola tried to change their sodas to colorless because it would allow for no carcinogens in the soda, which would make the soda way healthier; customers hated it and coca cola's sales and income went down very fast. They changed the color backed to brown and their sales when right back u, even though the coke was still full of unhealthy ingredients. This really shows how consumers used their senses to choose their products.

One of the several pictures that we drew and erased several times. 

We learned a lot during our perceptual map project this week. Our group had snacks which was very difficult because there are so many different brands and also so many more ways to describe snacks and different people consider different foods snacks. We got a lot of feedback from our peers and they suggested some snacks that are crunchy and healthy at the same time. We even found out about the apple industry making specific apples so that they were not soft anymore because the consumers wanted something crunchy and healthy which turns out to be difficult to do.