The paradox of choice book went into depth about why less is more with customers and why so many choices make other consumers so anxious.
As show in these graphs sometimes choices can make someone way more anxious. As most of us would think choices would make a choice easier, but it actually makes us more regretful about the choices that we made.
There is purchase anxiety and often buyers remorse.
1. Dont Avoid IT
2. Pay Attention to Triggers
3. Create a budget plan
4. Get help or Assistance
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