Heuristics

One of the most disturbing heuristics in my opinion is the color heuristic that has to compare with the different colors used to market towards boys or girls. From a young age we are taught that girls like pink and boys like blue. It is intelligent obviously to use this as a marketing tool because it works with our society. However, it is unfortunate that a boy that likes pink is teased because that is too girly.

This is often how restaurants and bar market to women. Men that order this drink are ridiculed for drink "bitch beer" or a fluffy drink.

This is how society most often market to men, even when it is often that especially younger women choose this as their choice.