ZMET
(Zaltman Metaphor Elicitation Technique)
I learned a lot from the ZMET. I enjoyed working with my partner Shelby to explore the many differences that we do have. I mostly enjoyed learning about someone that was the complete opposite of me in almost evert way. I never knew you could learn so much about someone with only a few pictures from a magazine. The constant question asking and digging of the project was the most fun part and I also learned a lot from this part. I interviewed first and the first topic we both noticed was that we took the prompts in different ways as well as the project of picking out images. I actually chose more images that I thought of as all 22 year olds might be thinking of instead might be thinking of instead of just personal pictures. I picked a few wedding magazine photos and a few family magazines to describe life after college. I am not planning on getting married anytime soon and I am not planning on having children anytime soon either, but some of my friends and people who are graduating are getting engaged and so I included those images in my collage. I also picked images that suited me for example several stylish suites and mostly images showing the working women after school.
Qualitative data is very important because we understand what each customer internally wants and why what how instead of just the what. It is extremely important to understand why people are doing and buying what they are. I was surprised mostly through the entire experience, especially with how much information I found out about Shelby and the other group members just from magazines.
The most meaningful part of this assignment was grasping what everyone's goals and dreams were after school. We also basically created a huge marketing advantage for many companies. If a company was interested in what college kids will be buying and wanting after school and they were in our class period I feel they would know relatively where to go with their marketing and would be vastly ahead of the game. Most marketing companies probably do exercises just like this so that they can acquire this amount of information on adults our age.
Qualitative data is very important because we understand what each customer internally wants and why what how instead of just the what. It is extremely important to understand why people are doing and buying what they are. I was surprised mostly through the entire experience, especially with how much information I found out about Shelby and the other group members just from magazines.
The most meaningful part of this assignment was grasping what everyone's goals and dreams were after school. We also basically created a huge marketing advantage for many companies. If a company was interested in what college kids will be buying and wanting after school and they were in our class period I feel they would know relatively where to go with their marketing and would be vastly ahead of the game. Most marketing companies probably do exercises just like this so that they can acquire this amount of information on adults our age.
No comments:
Post a Comment