This book really opened my eyes to the reasons that consumers buy what they buy. It blew my mind when I actually realized my own decisions that I make. I was especially interested in the vacation example that Ariely talked about. The fact that choices of Paris with free breakfast Rome with free breakfast and Rome without free breakfast, most people would chose Rome with free breakfast instead of Paris because it is easier to decided between to Rome choices even though Paris might be the better option. People constantly are upset about the choices that they make. People are constantly having buyer's remorse over what they have chosen which leads to jealousy between humans. There are several ways to combat this. My favorite way of doing this is to just relax and be happy with the decision. Predictably Irrational really made me think about not only the way consumers purchase, but also the decisions that I make.
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