Apple - iphone

This is the simple version of an old iphone. Why do we continuously buy this specific smart phone. There are certainly other options that are equally as good and equally as good of quality and equally as good of quality. Is the iphone more attractive than the other phones? Is the iphone that much better than other companies? What are the reasons for the Iphone being so popular?? Why do we constantly wait for the next iphone to come out when really none of them are better than the next.

The Iphone is the best smartphone because of how it is marketed. Google has large sales because of how they sell the Iphone. How does Google market better than other companies?

Google uses constant nudges towards picking their product and also certain heuristics to catch each individual consumer. It is true that some people avoid Apple specifically because it is mainstream, but those people generally dislike anything that is. Apple is one of the best marketing companies in the world and they market better than most, in turn they are extremely successful as a result.