College Students=Alcohol
Alcohol is often associated with college students.
Why is this so?
Why is college always associated with partying and drinking. It seems like the only reason that we constantly associate drinking with college students is because that is how it has always been. Does anyone ever think that maybe if we stopped associating the two constantly that there would be a more beneficial and positive stereotype connected with college students? For example maybe studying, hard work, and success. These stereotypes have caused college students to forget why they are in school.
Obviously beer companies as well as many other companies specifically market to college students including certain nudges and heuristics including color and shape as shown below.
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