Procrastination

These are some of my favorite memes about procrastination. Why do we constantly procrastinate? 

Everyone has procrastinated at one time or other and we seem to continue to do this to ourselves.

What is the reason for this? Is it because we would rather be lazy or is it because our other hobbies are much more interesting than the tasks at hand? This is an extreme issue for  college students but also for everyone. 

How do we avoid procrastination?

1. Stop thinking, start doing

2. Dont blow a task out of proportion

3. Take the first step

4. Start with the hardest task of the day

5. Make a decision. any decision

6. Face your fear

7. Finish it

http://www.positivityblog.com/index.php/2009/04/23/how-to-stop-procrastinating-7-timeless-tips/

BuzzFeed

Buzzfeed does a really good job of entertaining multiple audiences. They have a quiz for almost all types of people and personalities. I often enjoy taking the quizzes on Facebook that connect me with my friends on Facebook. People often love to be connected to the people they really care about. People's relationships are one of the most important factors in everyday life and Buzzfeed understands that. Buzzfeed also has so many juicy headlines even though sometimes the headline has nothing to do with article. Buzzfeed knows what the juicy details people want to read about and suggests articles that will quench their thirst. For example, their are several examples of headlines below. They paste these headlines and try to get deep into they fears of many people.

Some Kid Found Troian Bellisario's Phone And Is Using It To Snapchat From Coachella

Watch One Woman Get Transformed Into Five Game Of Thrones Characters

This Is What Happens When A Couple Gets Handcuffed To Each Other For A Day

Kanye West Interrupted A Friend's Wedding To Say "Imma Let You Finish"

17 Really Random Things You Will Actually Want

Alcohol and College Students

College Students=Alcohol

Alcohol is often associated with college students.

Why is this so? 

Why is college always associated with partying and drinking. It seems like the only reason that we constantly associate drinking with college students is because that is how it has always been. Does anyone ever think that maybe if we stopped associating the two constantly that there would be a more beneficial and positive stereotype connected with college students? For example maybe studying, hard work, and success. These stereotypes have caused college students to forget why they are in school. 

Obviously beer companies as well as many other companies specifically market to college students including certain nudges and heuristics including color and shape as shown below. 

Apple - iphone

This is the simple version of an old iphone. Why do we continuously buy this specific smart phone. There are certainly other options that are equally as good and equally as good of quality and equally as good of quality. Is the iphone more attractive than the other phones? Is the iphone that much better than other companies? What are the reasons for the Iphone being so popular?? Why do we constantly wait for the next iphone to come out when really none of them are better than the next.

The Iphone is the best smartphone because of how it is marketed. Google has large sales because of how they sell the Iphone. How does Google market better than other companies?

Google uses constant nudges towards picking their product and also certain heuristics to catch each individual consumer. It is true that some people avoid Apple specifically because it is mainstream, but those people generally dislike anything that is. Apple is one of the best marketing companies in the world and they market better than most, in turn they are extremely successful as a result. 

ZMET

ZMET

(Zaltman Metaphor Elicitation Technique)

 I learned a lot from the ZMET. I enjoyed working with my  partner Shelby to explore the many differences that we do have. I mostly enjoyed learning about someone that was the complete opposite of me in almost evert way. I never knew you could learn so much about someone with only a few pictures from a magazine. The constant question asking and digging of the project was the most fun part and I also learned a lot from this part. I interviewed first and the first topic we both noticed was that we took the prompts in different ways as well as the project of picking out images. I actually chose more images that I thought of as all 22 year olds might be thinking of instead might be thinking of instead of just personal pictures. I picked a few wedding magazine photos and a few family magazines to describe life after college. I am not planning on getting married anytime soon and I am not planning on having children anytime soon either, but some of my friends and people who are graduating are getting engaged and so I included those images in my collage. I also picked images that suited me for example several stylish suites and mostly images showing the working women after school.
       Qualitative data is very important because we understand what each customer internally wants and why what how instead of just the what. It is extremely important to understand why people are doing and buying what they are. I was surprised mostly through the entire experience, especially with how much information I found out about Shelby and the other group members just from magazines.
      The most meaningful part of this assignment was grasping what everyone's goals and dreams were after school. We also basically created a huge marketing advantage for many companies. If a company was interested in what college kids will be buying and wanting after school and they were in our class period I feel they would know relatively where to go with their marketing and would be vastly ahead of the game. Most marketing companies probably do exercises just like this so that they can acquire this amount of information on adults our age. 

Nudges

How to make students study with helpful Nudges!

Students all over the world need help to study! We as a group have tried to help them study and nudge students to make the right decisions.

Our ideas had to do with nudging students to say B's get degrees which promotes higher grades and helps students to understand that putting their full foot forward is better than just passing by.

We also came up with the idea to put the gpa on our diplomas for future careers.

Nudges are hints towards a certain choice. A nudge allows for a person to see a certain choice more clearly, but still allows for a decision and choice by that person.

Simple Definition of Nudge

• : to touch or push (someone or something) gently
• : to push (someone) gently with your elbow in order to get that person's attention
• : to encourage (someone) to do something

http://www.merriam-webster.com/dictionary/nudge