I enjoyed the wine psychology video on youtube. I completely agree that people think that foods and wine served in a more proper way taste better or are more expensive and dignified. I love that they experimented with cheap two dollar wine and then and expensive wine and gave people the cheap two dollar wine in a nicer glass than the better quality wine and they said that the two dollar wine tasted better. Our perceptions of foods and drinks are highly influenced by what they are presented with. Predictable irrational and Wansink both talked about how even one word on a label or of a product can totally change our perception of the product. This is why companies need to know which words and pictures are a delight to their base customers or words and pictures that turn their customers off. For example, when Coca Cola tried to change their sodas to colorless because it would allow for no carcinogens in the soda, which would make the soda way healthier; customers hated it and coca cola's sales and income went down very fast. They changed the color backed to brown and their sales when right back u, even though the coke was still full of unhealthy ingredients. This really shows how consumers used their senses to choose their products.

One of the several pictures that we drew and erased several times. 

We learned a lot during our perceptual map project this week. Our group had snacks which was very difficult because there are so many different brands and also so many more ways to describe snacks and different people consider different foods snacks. We got a lot of feedback from our peers and they suggested some snacks that are crunchy and healthy at the same time. We even found out about the apple industry making specific apples so that they were not soft anymore because the consumers wanted something crunchy and healthy which turns out to be difficult to do.